The new brand enters the market just in time for National Ice Cream Day (July 19). Red Button Creamery Ice Cream is comparable to other premium ice creams, and the 56 oz carton has an average retail price of $4.99. The ice cream is made locally, in small batches to ensure optimal quality. There are 18 different flavors including classics like Vanilla Bean and Burnt Almond Fudge, as well as unique flavors like Black Licorice and Sprinkled Animal Cookie. The premium desert, which was created through a partnership with Cache Valley, Utah based Casper’s, the parent company of Fat Boy, is available exclusively at Associated Food Stores. Shoppers can find Red Button at any Macey’s, Fresh Market, Dan’s, Dick’s Market, Lin’s, Peterson’s, Lee’s MarketPlace, Stokes and other participating AFS retailers.ĪFS is an independent retailer-owned warehouse that provides complete warehouse facilities and services to more than 500 grocers throughout the Intermountain West, including Utah, Idaho, Wyoming, Montana, Colorado, Arizona, Nevada and Oregon.Red Button Vintage Creamery is made with only the freshest ingredients including whole milk and all natural sugar to provide a consistently smooth and rich treat. “It’s always great when two local companies can work together to create a quality product like Red Button Vintage Creamery Ice Cream, and we look forward to a long relationship.” “We are thrilled to partner with Associated Food Stores to bring the quality consumers have come to expect from Casper’s to Red Button Vintage Creamery,” said Keith Lawes, VP of Casper’s. Last year, ice cream sales totaled approximately $13.7 billion, and according to Mintel Research, the average American eats ice cream 28.5 times each year. Despite the recent health trend, the ice cream industry continues to grow, says AFS. The new brand enters the frozen market just in time for National Ice Cream Day on July 19. “We love the rich, creamy, premium taste and are certain our guests will too.” “We are pleased to announce the addition of Red Button Vintage Creamery Ice Cream, exclusively available at independent retailers supplied by Associated Food Stores,” said Neal Berube, CEO of AFS.
Each of the 18 different flavors, which include classics like Vanilla Bean and Mint Chocolate Chip, as well as choices like Black Licorice, Raspberry Lemonade sherbet and Sprinkled Animal Cookie, are made in small batches. Red Button Ice Cream is made with whole milk and all-natural sugar to provide a consistently smooth and rich treat, says the company. The dessert, which was created through a partnership with Cache Valley, Utah-based Casper’s Ice Cream, the parent company of Fat Boy, is available exclusively through AFS.
Utah grocery wholesaler Associated Food Stores (AFS) is launching Red Button Vintage Creamery Ice Cream.
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